Why stealth is the new majority
Three dominant factors that are causing the majority of car buyers to abandon the traditional lead form.
"The majority of today’s car buyers no longer believe that they should be required to ‘pay’ for pricing, availability or other details regarding a car with their name, phone number and email address – the price demanded by the clearly outdated ‘new car lead’ model and by BDCs and - most importantly - internet departments."
Founder & CEO
Today's standard approach to stealth
The primary ways that dealerships approach the phenomenon of stealth shoppers and their failures.
The new process for handling consumers in a world where privacy is of greatest concern.
Dealerships today have distinct choices. They can ignore stealth shoppers, they can increase their web spend to influence them or they can try alternative approaches to try to capture personal information.
A review of dealerships success in dealing with stealth shoppers shows that when they do respect the privacy requirements engendered by consumer e-commerce they are able to close these stealth connections at between 12% and 18% on average.